Ecommerce
Implemented a national SEM evergreen and seasonal campaigns to sell household goods, appliances, baby products and wedding registry for global brand. Achieved a high ROI with bid optimizations and identifying online behavioral shopping trends. Recommended more budget support to grow revenue during peak shopping season including Black Friday, Cyber Monday and holiday shopping weekends throughout the year. In addition, SEM strategy supported As Seen on TV commercials to sell as As Seen on TV products and promoted product categories that mirrored website taxonomy and navigation.
